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Released 02/28/2008
CIBA VISION Introduces New Corporate Identity Including New Logo
Reflects Company’s Focus on Innovation, Quality and Strong Partnerships with Eye Care Professionals
Atlanta, GA, Feb. 28 2008 – With the upcoming introduction of several exciting CIBA VISION product innovations, and in recognition of significant upgrades in its manufacturing operations, CIBA VISION is proud to introduce a new corporate identity to reflect the company’s renewed commitment to being leaders in the eye care field. The new corporate identity includes a modern, new corporate logo and new purpose statement – “Shared Passion for Healthy Vision and Better Life” – which communicates the high level of dedication CIBA VISION shares with eye care professionals to improving vision and in turn, improving lives.
Key evidence of the positive momentum at CIBA VISION is the multi-million dollar investment CIBA VISION has made to upgrade its Global Supply Chain processes and facilities to further ensure manufacturing quality and consistency as well as more reliable product supply. These efforts, such as the opening of a new silicone hydrogel lens manufacturing facility in Johor, Malaysia and the addition of new production lines at existing lens production sites, have resulted in a return to high customer service levels for CIBA VISION products. Investments in manufacturing innovation have also led to a new level of comfort and consistency for CIBA VISION’s O2OPTIX® and NIGHT & DAY® silicone hydrogel lenses.
“Our new corporate identity reflects the image and personality that we have already established with eye care professionals, but also represents our vision for the future of CIBA VISION,” said Richard E. Weisbarth, O.D. F.A.A.O. and Vice President, Global Head, Professional Development and Partnerships for CIBA VISION. “We are proud of our history and the progress we have made, and yet remain committed to continuously raising our game – to ensure that we not only satisfy, but truly partner with eye care professionals to delight consumers with innovative products.”
Another area of increased focus and investment for CIBA VISION has been in research and product development, resulting in an unprecedented number of new product innovations and product upgrades, particularly in the silicone hydrogel and daily disposable contact lens segments. These new products will be introduced in markets around the world over the next 12 months.
To better partner with and support eye care professionals in bringing the benefits that these new products offer to their patients, CIBA VISION is also increasing its investment in programs to educate professionals on enhancing the patient experience and improving the business performance of their practices.
CIBA VISION will phase in the new logo on product packaging and other materials throughout 2008, with full transition to the new logo on its product line expected by the end of 2009. With the updated logo, the CIBA VISION name will appear even more prominently on product packaging, and on professional marketing materials, owing to its more contemporary design.
About CIBA VISION
With a focus on innovation, quality and strong partnerships with eye care practitioners, CIBA VISION is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION shares eye care practitioners' passion for healthy vision and dedication to improving the quality of patients’ lives around the world. With worldwide headquarters in Atlanta CIBA VISION is the eye care unit of Novartis AG (NYSE: NVS). For more information, visit the CIBA VISION web site at www.cibavision.com.
